MINË is a beauty brand built around self-expression and individuality, offering a curated range of makeup products across lips, eyes, face, and lifestyle.

etreg redesigned MINË’s Shopify store and implemented conversion rate optimization improvements across the customer journey. The work focused on strengthening the visual experience, simplifying product discovery, and creating a clearer path from browsing to purchase across desktop and mobile.

Our collaboration continues through strategic email marketing on a monthly basis. The focus is on consistent brand communication, campaign execution, customer retention, and supporting the long-term growth of MINË’s online channel.